Monday, August 4, 2008

Hypebeast Staff picks....

We made the weekly staff pics for Hypebeast.Here is the photo and write up....



Our next upcoming 3 Year Anniversary product release showed up in the office this week. The execution and planning of this upcoming tee is definitely something we’re quite happy with and hopefully will resonate with our readers. Look for more info to become available including its release later this month, for now here’s our weekly staff picks including Baxter x Estate LA, Alan Jaras’ Photography of Light, Baby Milo’s latest twists and Complex’s upcoming magazine covers featuring four respected individuals/entities.

Eugene - Baxter of California x Estate LA

The concept behind this drew immediate interest to me. Interesting how the fitted cap from its origins on the baseball diamond can now find themselves at the center of a collaboration with a top men’s product brand in Baxter of California. I think it really hit the mark as it draws light to both brands by educating each respective brand’s clientele. Not to mention the product itself looks phenomenal.